Image is Something, But Message is Everything
Posted on | December 19, 2007 | 15 Comments
First, I think it’s a pleasure to write on this search engine blog. Writing on your own wall can be fun, but it’s a nice break to write on someone else’s wall. Search engines are a popular median and should be paid attention too. However, advertising existed before search engines and people that were in advertising 10 years ago have an advantage – and can be learned from.
Image is something, a photo can psychologically influence visitors decision making. I remember a few studies of this as well, but an image won’t do much more than that. It won’t influence the person to spread the message of your company or site.
Two friends are talking and they are discussing a site they found on the web. One says to the other, what is that site? More than likely, they will just quote your description of the site. Why should they have to think more about it, then necessary? So what is that company about? Oh, it’s a place you can save on car insurance.
Your site’s description or slogan is pretty important. People don’t really want to think about where they are at, and what the purpose of the site is. Just explain it to them simple. Know your purpose, know your message, and look good. Search engines are a source of visitors. A way people can find your home on the web. If people don’t quickly understand what the site is about, then they will forget and may not return and won’t tell their friends. Give your site a purpose and know your site’s purpose.
Author of this post is a free-lance writer that writes quietly at tiffanyinsurance.com.
What Type of Bait You Would Use to Gain an Edge in the Social Media Sites?
Posted on | December 5, 2007 | 7 Comments
Do you like to post one article at a time or blast out many related posts to get the excitement going?
Yesterday I made my first post to Collective-Thoughts.com about how "Social Media Marketing is Similar to a Fishing Tournament."
Today I would like your opinion on what type of bait you would use to gain an edge in the social media sites?
As an example, a type of bait to catch snapper is using whole fresh sardines. But to really drive them up from the deep and get them in the mood for a feeding frenzy, we chop up frozen sardines and toss them out as chum. This creates more of a shotgun approach to attract many to the surface rather than just hoping one or two may swim by and gobble up my bait. The chum has two effects, one is the smell gets them in the mood to eat, the second is the excitement created as other fish as they try to compete with each other to eat what is left.
Let’s look at this from a social media marketers point of view. You can write one post about your niche topic once a week and post to your blog. That is the one bait at a time philosophy. It works but do you really want to wait for the results to come to you?
I would rather look at creating a master post about my niche product or service that is the lead post, then group several follow up posts across many other locations that relate to my master post. This will bring both backlinks to your main post for the search engine spiders to find and also drive traffic from other resources like RSS feed readers as well.
This post is an example of my chum created to drive interest to my post at Collective Thoughts. The post there is my induction post and I would like that one to be noticed by as many people as possible. As I was writing this Brian sent me a message that my post was also picked up at Search Engine Land too!
I will be posting more follow up posts across a network of blogs over the following week. If you have a bait that you use for social media marketing, post it in the comments either at Colletive-Thoughts.com or in the section below.
Mashable Awards at Collective Thoughts
Posted on | November 30, 2007 | 3 Comments
The Mashable awards are coming up and we at collective thoughts need you to help us nominate sites http: / / collective-thoughts. com/ 2007/ 11/ 29/ open-web-awards-nomi nations/
What’s Collective Thoughts? Its the new Social Media blog I have been involved with if you haven’t already check it out http: / / www. mybloglog. com/ buzz/ community/ collectivethoughts/ and join me and the rest of the team
