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A Daily Look At How A-List SEO Experts Achieve High Search Engine Results Posts

Are You Writing for the Long Tail or are You Stuck with the Short Tail?

search-engines

As I have been skimming over many old ezine articles from the past few years. One thing stood out more than anything. Back around 2000 the discussion of long copy vs short copy was the big debate. Now it’s 2008 and the debate, although similar has changed.

As a someone writing for SEO purposes I liked long copy over short for one simple reason. They had more text to get indexed. I could hit a much wider Long Tail with Long Copy over Short Copy.

Now as I look back at my work form the past two years, I notice that I have neglected to follow my original motives and began writing shorter and shorter copy. This has also hindered my focus from SEO and made social media more important than ever.

Even this post has very few keyword phrases, this will hinder the results of Long Tail keyword phrases from being found in the search engines. I still like keyword stuffing when ever possible, as long as it looks natural.

I should be writing more posts like this very cool post over on SEO Space, Top 100 Marketing Buzzwords for 2008. They are able to add many great keyword phrases to their post and make it fit very well.

Time to get out my login and passwords for WordTracker and Wordze…

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Social Media Ninja Contest at Collective Thoughts

Hope everyone is having a happy new year so far!

Things are heating up over on the Collective Thoughts blog. We are hosting a Social Media Ninja contest and throwing stars are flying and a Social Media Ninja will soon be selected.

But before contest is completed, we want you to voice you opinion on who really would benefit from wining this contest. It may not be the person that is most popular. It may be the person least known of all. It is up to you to decide.

To learn more about these amazing Social Media Ninjas go to the Collective Thoughts blog and join in on the fun with a comment on who you like the most!

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When to Post When You Have Little to Say

Over the past couple weeks I have had several conversations about whether or not to post when you have little to say.

My take on the subject is not to post empty posts. Recently I have been working on the release of a new site, so I am breaking my silence with this post. What is your take on posting just to post?

I also would like to wish everyone a Happy New Year!

happy-new-year-2008Learn more about do follow blogs and how to use blog comments to gain traffic and link authority

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Image is Something, But Message is Everything

ants First, I think it’s a pleasure to write on this search engine blog. Writing on your own wall can be fun, but it’s a nice break to write on someone else’s wall. Search engines are a popular median and should be paid attention too. However, advertising existed before search engines and people that were in advertising 10 years ago have an advantage – and can be learned from.

Image is something, a photo can psychologically influence visitors decision making. I remember a few studies of this as well, but an image won’t do much more than that. It won’t influence the person to spread the message of your company or site.

Two friends are talking and they are discussing a site they found on the web. One says to the other, what is that site? More than likely, they will just quote your description of the site. Why should they have to think more about it, then necessary? So what is that company about? Oh, it’s a place you can save on car insurance.

Your site’s description or slogan is pretty important. People don’t really want to think about where they are at, and what the purpose of the site is. Just explain it to them simple. Know your purpose, know your message, and look good. Search engines are a source of visitors. A way people can find your home on the web. If people don’t quickly understand what the site is about, then they will forget and may not return and won’t tell their friends. Give your site a purpose and know your site’s purpose.

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Image is Something, But Message is Everything

Do you like to post one article at a time or blast out many related posts to get the excitement going?


Yesterday I made my first post to Collective-Thoughts.com about how “Social Media Marketing is Similar to a Fishing Tournament.”

Today I would like your opinion on what type of bait you would use to gain an edge in the social media sites?

sardines

As an example, a type of bait to catch snapper is using whole fresh sardines. But to really drive them up from the deep and get them in the mood for a feeding frenzy, we chop up frozen sardines and toss them out as chum. This creates more of a shotgun approach to attract many to the surface rather than just hoping one or two may swim by and gobble up my bait. The chum has two effects, one is the smell gets them in the mood to eat, the second is the excitement created as other fish as they try to compete with each other to eat what is left.

Let’s look at this from a social media marketers point of view. You can write one post about your niche topic once a week and post to your blog. That is the one bait at a time philosophy. It works but do you really want to wait for the results to come to you?

I would rather look at creating a master post about my niche product or service that is the lead post, then group several follow up posts across many other locations that relate to my master post. This will bring both backlinks to your main post for the search engine spiders to find and also drive traffic from other resources like RSS feed readers as well.

This post is an example of my chum created to drive interest to my post at Collective Thoughts. The post there is my induction post and I would like that one to be noticed by as many people as possible. As I was writing this Brian sent me a message that my post was also picked up at Search Engine Land too!

I will be posting more follow up posts across a network of blogs over the following week. If you have a bait that you use for social media marketing, post it in the comments either at Colletive-Thoughts.com or in the section below.

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