Reputation Management
Corporate Level Reputation Management
Reputation Management begins at $25,000 per month with a one year contract. We now offer a personal level reputation management plan for CEO’s and other highly visible professionals at a smaller scale.
Corporate reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but that need not always be the case. The tracking and reporting may range from word-of-mouth to statistical analysis of thousands data points. We specialize in finding all negative actions and burying them, so your future clients are not influenced adversely by them. Reputation management only works if it is ongoing. Being proactive and understanding the consumer’s perception of your brand and your organization is the best way to begin your reputation management.
Social Media Marketing with Reputation Management Combined with SEO Makes a Complete Marketing Package That Works!
Optimizing is most effective as a preventive measure rather than a reactive measure. However, reactive optimization for displacing negative search results is what most online reputation management services focus on. It leaves the company chasing after the various dissenters and does not put the brand in a position of control.
Treat the Symptoms – Companies that want to protect their brand visibility on the web would do well to make optimizing their brand content a best practice. Optimizing all digital communications including: PR, marketing, SEO, HR, investor relations and related electronic content that is publicly available on the web as well as social media: text, images, audio, video will produce more branded content in the SERPs. Doing so doesn’t necessarily put the brand in control, but it’s a much better situation than scrambling after the fact.
Implementing a proactive monitoring campaign provides insight into the kinds of content interactions audiences are having with your brand. When identified and qualified, situations need to be addressed directly. At the same time, “an ounce of prevention is worth a pound of cure”, and companies need to implement holistic brand content optimization as a best practice. The more branded content in the search results, the more diluted any negative brand content will be.
You can start your reputation management program today with our system of creating profiles over a vast array of social networks, we push down most negative actions against your company. This is a high quality specialized team working on a daily plan to combat most negative actions. This project has many parts all in one. Most important are five blogs will be created on separate domains with separate hosting. As a bonus these blogs also create many quality back links to your core domain.
This is only the first step for prevention of negative actions. If you have already become a victim of negative actions against your person or company contact us immediately and we will customize a reaction plan to bring your good name to where it should be.
Projects included for your first step of prevention are stated below, if you are in need of a higher level of preventive maintenance we can offer greater levels of prevention on a greater scale.
Keyword Research Reports (value $7,500 one time)
Research into relevant search terms that search engine users are employing to find content related to your business. Our reports include spreadsheet data on search terms, ordered by relative popularity, along with suggestions for implementation and recommendations for broadening content scope to achieve greater visibility.
Social Bookmarking Profile Creation and Management (value $500 per month)
Create a profile for each social bookmarking site with links to each page on your site. Each of the blogs that we create will post to these accounts developing deep links into the five main blogs. This creates a large resource of backlinks to your site over a short period of time.
Social Network Profile Optimization (value $2,500 one time)
Create a profile customized for your company niche specific needs.
We will create profiles and populate them in the major social networks. The profiles will be targeted to prevent others to use your company name in a negative light.
Social Media Marketing (value $12,000 per month)
The "Web 2.0" movement has sparked an incredible number of new domains that allow for user generated profiles and content. With this service, we create and manage the content of your social media profiles to help protect against negative manipulation and provide content and links back to your site, as well as attracting visitors. This is a key process we use to bury your negative press. Since most social network sites are authority sites themselves, we leverage their age to our benefit. Search engines will rank an older site higher if all other elements are the same. So when we create the profiles using your keyword phrases, those pages will immediately have a huge advantage over your competition.
WordPress Blog Installation (value $12,500 one time)
Reputation Management is a more complicated than just adding a blog to your current website! We create a minimum of five very high quality blogs with the Semiologic Pro CMS theme for WordPress. It is preloaded with many anti-spam plugins and is optimized for greater search engine optimization. This is the best out of the box CMS available. The license for the Semiologic Pro CMS theme for WordPress may also be used on other blogs that you own. The blog will have a custom CSS skin or theme matching your current specifications. Our reputation management blogs will be created on domains that are aged for at least 2 years. The aged domains will give our blogs an advantage over younger sites in the search engines do to the authority factors in their perspective algorithms.
Blog Authoring five separate blogs targeted to your niche (value $10,000 per month)
Our team can help to craft ideas for blog content or develop blog entries for your site, depending on the subject matter. In some cases, we provide a template for blog content development, in others; we can make arrangements to be the primary contributors to a blog site for a specified period of twelve months to five years. Reputation Management is usually a twelve month contract. This includes all aspects to managing the comments for blog interaction.
My Personal Blackhat Tools (value $10,000 per month)
Plus, on a limited basis, you will receive some of my own personal goodies. I use these tools on my own sites, they automate many of your daily tasks and to keep others from posting negative actions against you. This knowledge is reserved to only ten clients per year.
