Yesterday I made my first post to Collective-Thoughts.com about how "Social Media Marketing is Similar to a Fishing Tournament."

Today I would like your opinion on what type of bait you would use to gain an edge in the social media sites?

As an example, a type of bait to catch snapper is using whole fresh sardines. But to really drive them up from the deep and get them in the mood for a feeding frenzy, we chop up frozen sardines and toss them out as chum. This creates more of a shotgun approach to attract many to the surface rather than just hoping one or two may swim by and gobble up my bait. The chum has two effects, one is the smell gets them in the mood to eat, the second is the excitement created as other fish as they try to compete with each other to eat what is left.

Let’s look at this from a social media marketers point of view. You can write one post about your niche topic once a week and post to your blog. That is the one bait at a time philosophy. It works but do you really want to wait for the results to come to you?

I would rather look at creating a master post about my niche product or service that is the lead post, then group several follow up posts across many other locations that relate to my master post. This will bring both backlinks to your main post for the search engine spiders to find and also drive traffic from other resources like RSS feed readers as well.

This post is an example of my chum created to drive interest to my post at Collective Thoughts. The post there is my induction post and I would like that one to be noticed by as many people as possible. As I was writing this Brian sent me a message that my post was also picked up at Search Engine Land too!

I will be posting more follow up posts across a network of blogs over the following week. If you have a bait that you use for social media marketing, post it in the comments either at Colletive-Thoughts.com or in the section below.

I am stealing this "Social Bookmarking in Plain English" how-to video from Common Craft to inform a few friends on how social bookmarking works.

This video is focused on Del.icio.us, but you could also try social bookmarking sites like Magnolia or Furl. I prefer to use Stumbleupon for most of my bookmarks, even thou it is not quite the same thing.

I wish to give thanks to The Wrong Advices for this great find. The Wrong Advices is a great source for Tech News, Blogging Tips, Wordpress, And Other Assorted Randomness, check out their blog today!

I just read "What not to do with your business blog" by Lee Odden at Online Marketing Blog

He has some very good commentary on what you should and shouldn’t be doing with your business blog.

The one point he makes "Along with being an anonymous personality, an anonymous and bland looking blog is about as memorable as a paper bag" I am sure is pointing to blogs like mine. Even thou this blog is new I still need to jazz it up a bit.

So I should take his advice and get to work on my blog.

That’s it for today,
Mark

According to Arnold Zafra at Search Engine Journal "Starting today, Google will be removing the “supplemental labels” on the URLs of supplemental results displayed by the search engine. Since 2003, the supplemental results has provided Google with a better way of displaying more search results when it crawls websites. Through the supplemental results, Google were able to provide more search results to users even though this results were not crawled from the main index of a website. These supplemental results usually came from other pages of the websites."

I am not sure if I consider this a good thing yet.

Jim Boykin tells you a method to find if a page is in Google’s New Secret Supplemental Results. As quoted by Jim "even if Google won’t tell me outright that a page is in the Supplemental Results Index, I can still get a pretty good guess if a specific page is now in Google’s now Secret Supplemental Results Index."

So are the Supplemental Results still in effect but you can not see them?

Over the next few days I will play with the results of this site and a few others I maintain and give my input.

Til then have a good evening,
Mark