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Category: Podcast

Image is Something, But Message is Everything

Do you like to post one article at a time or blast out many related posts to get the excitement going?

Yesterday I made my first post to about how “Social Media Marketing is Similar to a Fishing Tournament.”

Today I would like your opinion on what type of bait you would use to gain an edge in the social media sites?


As an example, a type of bait to catch snapper is using whole fresh sardines. But to really drive them up from the deep and get them in the mood for a feeding frenzy, we chop up frozen sardines and toss them out as chum. This creates more of a shotgun approach to attract many to the surface rather than just hoping one or two may swim by and gobble up my bait. The chum has two effects, one is the smell gets them in the mood to eat, the second is the excitement created as other fish as they try to compete with each other to eat what is left.

Let’s look at this from a social media marketers point of view. You can write one post about your niche topic once a week and post to your blog. That is the one bait at a time philosophy. It works but do you really want to wait for the results to come to you?

I would rather look at creating a master post about my niche product or service that is the lead post, then group several follow up posts across many other locations that relate to my master post. This will bring both backlinks to your main post for the search engine spiders to find and also drive traffic from other resources like RSS feed readers as well.

This post is an example of my chum created to drive interest to my post at Collective Thoughts. The post there is my induction post and I would like that one to be noticed by as many people as possible. As I was writing this Brian sent me a message that my post was also picked up at Search Engine Land too!

I will be posting more follow up posts across a network of blogs over the following week. If you have a bait that you use for social media marketing, post it in the comments either at or in the section below.

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