What Type of Bait You Would Use to Gain an Edge in the Social Media Sites?
Posted on | December 5, 2007 | 7 Comments
Do you like to post one article at a time or blast out many related posts to get the excitement going?
Yesterday I made my first post to Collective-Thoughts.com about how "Social Media Marketing is Similar to a Fishing Tournament."
Today I would like your opinion on what type of bait you would use to gain an edge in the social media sites?
As an example, a type of bait to catch snapper is using whole fresh sardines. But to really drive them up from the deep and get them in the mood for a feeding frenzy, we chop up frozen sardines and toss them out as chum. This creates more of a shotgun approach to attract many to the surface rather than just hoping one or two may swim by and gobble up my bait. The chum has two effects, one is the smell gets them in the mood to eat, the second is the excitement created as other fish as they try to compete with each other to eat what is left.
Let's look at this from a social media marketers point of view. You can write one post about your niche topic once a week and post to your blog. That is the one bait at a time philosophy. It works but do you really want to wait for the results to come to you?
I would rather look at creating a master post about my niche product or service that is the lead post, then group several follow up posts across many other locations that relate to my master post. This will bring both backlinks to your main post for the search engine spiders to find and also drive traffic from other resources like RSS feed readers as well.
This post is an example of my chum created to drive interest to my post at Collective Thoughts. The post there is my induction post and I would like that one to be noticed by as many people as possible. As I was writing this Brian sent me a message that my post was also picked up at Search Engine Land too!
I will be posting more follow up posts across a network of blogs over the following week. If you have a bait that you use for social media marketing, post it in the comments either at Colletive-Thoughts.com or in the section below.
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7 Responses to “What Type of Bait You Would Use to Gain an Edge in the Social Media Sites?”
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December 9th, 2007 @ 1:51 am
several techniques are available for link baiting..
December 12th, 2007 @ 12:23 am
Loved the post over at Collective Thoughts. I would have never thought you could compare social media sites to various types of fish. I can definitely agree that Digg is the blue marlin.
December 27th, 2007 @ 11:41 am
This idea of comparing social media sites to various types of fish with an attached image of fish is definitely very fresh and easy to absorb. Dude you have good blogging skills.
December 29th, 2007 @ 2:22 pm
Interesting idea comparing social sites to different types of fish. But, the chum idea is more intriguing. Nice strategy.
March 10th, 2008 @ 9:28 pm
Thanks for posting this article. THat is a great strategy for getting more traffic. Keep up the good work.
June 2nd, 2008 @ 1:40 pm
There are several techniques out there for link baiting people like to use in their websites to get more and more back links.
September 18th, 2008 @ 5:57 am
Thanks a lot for posting this article! Very good ideas to gain traffic.