October 17, 2007
Build Your Online Reputation with Consistent Posting
How do you build and manage your online reputation?
If you are not posting on a regular time frame you may be hurting your online reputation. A few years ago I could set my watch to a few of the ezines I subscribed to. Each week they were sent to my inbox within a specific time frame. These same ezines were also gathering a very large following with a very low attrition level. What was one of their prized secrets? Simple, it was consistency.
If you are publishing a blog, setup your schedule so that you have a time that specific types of posts are going out.
As an example I am going to begin having guest bloggers once per week.
- Lets say that Monday is Guest Blogger Day.
- Tuesday is review of what guest blogger wrote.
- Wednesday is social media marketing tips Day.
- Thursday could be how to improve your reputation day.
- Friday is a featured article day. On Friday I publish my most important posts.
- Saturday and Sunday could be follow up days to important posts.
The ultimate goal is to keep your readers knowing what to look forward to and thinking of what you are posting next. The SEO value of new fresh content added each day does not hurt you either.
We now offer a personal reputation management plan for CEO’s and other highly visible professionals at a smaller scale.
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Comments on Build Your Online Reputation with Consistent Posting »
Mark Laymon @ 6:49 pm
Something I forgot to mention was the time of day that you post may also influence your visitors.
If you looking for social voting on a site. Follow when the voters are spending the most time online. Also when are the spammers hitting the social networks? If you can avoid the times that they post yours may have a beter chance of being seen.
Andy Beard @ 10:06 pm
I am guilty of not having a very regular posting schedule for RSS readers, but at least Feedburner by email is well timed.
It is a shame I can’t achieve the same effect with other email subscription services that are more marketing orientated, but maybe Aweber will have the features I want eventually.
Mark Laymon @ 10:18 pm
@ Andy, I am the worst at keeping a schedule for posting, that was the motivation to write this. The last post I wrote was on Thursday and it is already Wednesday evening.
Alex Diz @ 10:24 pm
Posting on a regular time frame. That make since.. If I’m not posting on a regular basis then the readers will lose interest and stop coming.
Tom @ 3:34 am
Solid advice - Zen Habits has a strict schedule which allows the readers to know what topic he’ll be posting on each day (and also helps him stick to it I imagine).
I would probably recommend not blogging on Sat/Sun - I mean take a break! If you aim too high you’ll just end up breaking the habit much quicker.
Mark Laymon @ 1:25 pm
@ Tom
I like to post something over the weekend. It does not always need to be very serious or on topic. I have watched my stats over the weekend and it often does not drop very much for the business week. But some niches, like fishing, if you post on the weekend forget getting any response till Sunday evening.
Southwest SEO @ 6:05 pm
Interesting plan, problogger wrote that he plans all his posts for the week on sunday and monday then writes thru the week. Most bloggers are constantly searching or trying to come up with ideas to blog. Planning ahead or knowing that on wednesday of each week you will write on a certain topic could help kill wirters and bloggers block.
Mark Laymon @ 4:12 pm
The only problem I see with the scheduling of posts is that the news online, SEO industry specifically, is so volatile that I am also trying to write about current events, but at the same time keep writing my planned stories.
Jeff Quipp @ 9:41 pm
Great advice Mark … we’re so inconsistent on our blog, and need that patterning. Think it would help us as much as our readers. Thanx Mark!
Reputation 101 - How to protect your brand online | Distilled blog @ 1:20 pm
[…] Build Your Online Reputation with Consistent Posting [A list seo] […]
Search Engine Marketing @ 12:14 pm
This is definitely a must for bloggers but online business need to take note of this point too. Building online reputation through constant posting is also helping you in your SEO/SEM. Having fresh and new updates on your website daily will allow search engine to better index your website and create lots and lots of content.