August 31, 2007
Breaking News - Wind Energy Viral Videos Create Viral Content for SEO Web Site Development
Well maybe not so much breaking news but viral videos create viral content for SEO web site development!
This week I received a call from a friend about creating viral content for an alternative energy company. First thing, I needed to know the type of alternative energy company their client is. "Solar power", "wind energy", and "wind power" are the most commonly searched for renewable energy keywords. I was intrigued.
About a year ago I competed in an SEO contest that featured global warming as its theme. The contest really started my investigation on how to promote a client in this very heavily competitive market related to alternative energy sources. I remembered that most of my traffic came from the viral internet videos. The question became; "How do I use a viral video for seo optimization?"
The client is an alternative energy source creating "wind powered energy technology". This company is asking for the best viral marketing development my friend can produce. It must also be in a short period of time.
Let’s ask the former Vice President Al Gore what worked for him?
Al Gore used YouTube to promote his efforts to teach the effects of climate change to many people. This brings me to some type of web development or web site design that will incorporate seo marketing with science articles and viral marketing.
SEO web design can be simplified with newspaper articles and breaking news alerts. But I wanted to create something that really shocked public opinion. Normally when I create business web site design for a client I want to keep the story line very tame. Not this time! Viral video girls could be an option to consider. Would the client be pushed away from the idea as they would be rather racy?
Now I need to brainstorm about a professional web site design to use a viral marketing campaign. (I am thinking writing out loud) An idea could to use a renewable energy consultant in some type of marketing viral video clip. Funny viral videos do well on YouTube and other online video networks. One option I have toyed with is to have a young buxom girl asking complex questions about financing renewable energy while undressing because global warming is making her hot. It would make a few laughs, but not targeted for my desired audience, in my opinion. Since renewable energy finance could cover many topics I could easily cover many videos over a short time span and still cover renewable energy jobs or renewable energy resources in follow up videos. Right?
Marketing viral video clips may produce good examples of viral marketing for thirty somethings and younger. But will the older more professional investment crowd still view my viral content? Wind energy systems really do fascinate me and I need a fast efficient way to create a professional web site design centered on wind power generators and alternative energy resources. My hope is to make each video so viral that the national news networks pick them up. How difficult could it be to promote custom web site design around renewable energy sources like wind power generation?
Now I am asking all of you, how would your seo web development include such information as solar and wind power with a focus on the wind energy niche? Should I mainly point out the efficiency of wind energy over an alternative energy source like nuclear power? Will this type of viral information turn away the audience I am looking for?
It all boils down to this is my idea for creating viral content for a wind powered energy company to convert them to become a client, Will it work?
You can help me to determine if this is a viable marketing plan by creating a review of this post with your StumbleUpon account. You do have a StumbleUpon account Right! I have written this post with the SEO bloggers in mind so I know you also have an account on Digg, Reddit and helpfully now Sphinn. Plus all of the other social networks we congregate around. You know what to do with them so now is your time to act. Help me out with constructive criticism and I will reply to your reactions. Thank you in advance.
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Comments on Breaking News - Wind Energy Viral Videos Create Viral Content for SEO Web Site Development »
Andy Beard @ 2:09 am
Well there are 2 kinds of “wind”, and both could be harnessed as a form of alternative energy.
Your client’s version might be a little more practical.
Harnessing the other form of wind energy may or may not be an eco neutral solution, but could result in “fresher air”. There might however be a difference in carbon balance.
Now I imagine you could have quite a funny video demonstrating “wind collectors” or people criticising others for wasting renewable energy in a public place.
Just a few thoughts to muddle your brain
Mark Laymon @ 4:38 pm
Something that I would like to see is a way to place small wind generators on farms. Another alternative energy that I really do not see used as often is water turbines. Grain mills always were along rivers and used the current to move the mill stones. Why don’t we use more of these options.
Andy Beard @ 4:47 pm
Well here in Poland I would have to pay additional tax to use the geothermal energy in abundance right underneath my home.
The same would be true for wind powered generators to the point that it wouldn’t be cost effective, without even thinking about maintenance costs.
In the end our primary source of heating (in Poland you really need it) will be wood pellets. Wood is extensively farmed as a renewable form of energy here in Poland so at least it can be looked on as carbon neutral.
Mark Laymon @ 5:02 pm
I lived in Minnesota and North Dakota when I was younger. We always had at least one fireplace. Each year we would fill a room about 5 meters by 5 meters just to heat the house. That does not include the wood for the barn.
After cutting wood for a week each year, if had I known about wind or solar power I would have definitely chosen them over the wood.
We did have a form of geothermal energy as the ground was always very cool. One thing nice about having the basement was it was always very cool in the summer. I spent more time down there that any other place in the house.
Now if we could have basements in Florida…
SexySEO @ 8:58 am
Booooooring!
Let’s come back to your original idea as we all know - sex sells! The only problem seems to be that it may miss your target audience. So the question is how to make it appealing to the older more professional investment crowd. Personally I don’t see any problem here. Just take your original idea a bit further and add some elements of BDSM. No, not hardcore, no way as we need it to pass daytime TV restrictions. Some soft vanilla fetishism will do. Use your fantasy, already. I am sure it will strike a chord with those middle aged investment managers you are aiming at. Common, don’t be shy, just do it!